Verano Marketing & Communications helps you create, share, and manage a seamless brand story to tell your customers who you are, what you do, and why your business matters.
All tagged Marketing
A to Z of Business Storytelling: Network Like a Boss
Networking can be an incredible way to market your business, but great networking takes practice and disciple.
A to Z of Business Storytelling: Interests
In the area of creating content for your market, the thought of what to write about is something that Verano clients often trip over. What should I write about? What will my audience find interesting?
What’s Your Story?
At the end of the day, every business has a story—whether you started in a dilapidated garage or at your kitchen counter with your laptop. At the core of a business is always a person or a team of people who had an idea or a way of solving a problem, and they did something about it.
Celebrating Women in Business
One of our values here at Verano is the support and encouragement of women and minority owned businesses. In December 2017, Verano achieved Women-Owned certification from the Women’s Business Enterprise National Council and its regional partner, the Ohio River Valley Women’s Business Council.
A to Z of Business Storytelling: Focus
At Verano, we practice systems and processes as often as we can. It helps create a consistent client experience, and it also ensures that we’re remaining true to what we know we are good at and where we bring value to our clients.
Within those processes and systems, there’s one thing that is guaranteed to come up if we work with you—your focus. The focus of your business: who you are, what you do, and why you do it, is going to be a starting point for any great marketing strategy or consulting session. And a critical aspect of your focus must involve your target market.
New Year, New Strategy: What's Your Marketing Plan for 2019?
A new year comes with all sorts of very fun fresh starts: a handful of New Year’s resolutions, writing “2019” instead of “2018” on all of your documents, clean calendars…there’s a lot to enjoy. Business owners often add in another fresh start to the season with their company’s marketing plan and budget. But first…there’s one question we encourage all of our clients to ask themselves: are you excited about what you’re using to market business?
A to Z of Business Storytelling: Content
There is an old saying that content is king. And while that phrase itself might be a bit overdone, the essence is still true: the information that your business shares matters--and it matters a lot. Here are the top reasons why you should still about producing great content for your business.
A to Z of Business Storytelling: Audience
In this episode, we're covering one of the fundamental aspects of building a great brand: Audience. Small business owners, take note! We're counting down the 5 Must-Ask Questions to help you define your target market, plus we're sharing our own experience identifying--and then changing--our own business audience.
5 Must-Do Steps to Market Your New Small Business
You've decided to create your own business. Great! Now what? Here are 5 tips on how to market your small business without a huge marketing budget.