Celebrating Women in Business

Celebrating Women in Business

With the start of our new intern, our team here at Verano had the chance to stop and think about our values and how we’re living them out on a daily basis. One of our values here at Verano is the support and encouragement of women and minority owned businesses. In December 2017, Verano achieved Women-Owned certification from the Women’s Business Enterprise National Council and its regional partner, the Ohio River Valley Women’s Business Council.

As we mentioned in an earlier post, the certification is a tangible representation of our values and beliefs:

  • Reflection of our own commitment to serving and supporting other women- and minority-owned businesses

  • Recognition that women can--and do--run amazing businesses in all cities, states, and regions of our country

  • Desire to learn from female business owners much more successful than ourselves

  • Indication of our dedication to doing great work and being held accountable to our values, quality of work, and overall commitment to the business community

The WBENC certification involves a meticulous assessment, including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated and controlled by a woman or women.

There’s enough business to go around!

At Verano, we are believers in collaboration over competition—and that there’s plenty of business to go around. A victory for one women-owned business is a victory for all women-owned businesses.

Personally, I’ve had an incredibly opportunity to get involved with P&G’s supplier diversity initiative through a local business development program (which, not surprisingly, is run by the Ohio River Valley Women’s Business Council—the local partner of WBENC). As a small business, we don’t always have the opportunity to learn how some of the world’s largest companies like P&G are using their power and their experience to support minority-owned businesses. The work they are doing is incredible, and I would love to hear more stories about your business and what you’re doing—no matter how large or small!

Goals List: On Verano’s list is to implement a strong giveback program that supports other women and/or minority owned businesses and entrepreneurship in young leaders.

Please share: Do you have a giveback program established in your business? I want to hear what you are up and celebrate the ways you’re contributing!

A to Z of Business Storytelling: Go with your Gut

A to Z of Business Storytelling: Go with your Gut

A to Z of Business Storytelling: Focus

A to Z of Business Storytelling: Focus