Verano Marketing & Communications helps you create, share, and manage a seamless brand story to tell your customers who you are, what you do, and why your business matters.
All in Marketing
What’s Your Story?
At the end of the day, every business has a story—whether you started in a dilapidated garage or at your kitchen counter with your laptop. At the core of a business is always a person or a team of people who had an idea or a way of solving a problem, and they did something about it.
If I could give away any secret to success in running a small business, it's PLANNING. Seriously. Setting aside time to work on your own business and plan out your email campaigns, draft your social media posts, and schedule in networking events to your calendar can be a total game-changer for a business owner.
Tools Every Entrepreneur Will Love
As business owners, we wear so many hats in any given day. Prioritizing what we spend our time on can be daunting, and I've made a solid share of critical learning mistakes. One thing I have learned through those mistakes is the importance of streamlining everywhere you can in business. Some of that streamlining comes from finding and implementing tools, apps, resources, and platforms that help you do your job better.
A to Z of Business Storytelling: Delivery
You've taken the time to develop a beautiful brand story. Now what? The answer is all about delivery. How, exactly, should you put your great brand messages into action to make sure they reach your audience?
The Importance of Guidelines
Last year, Verano was supporting a client and we came across a very interesting fork in the road: how do we properly make the word "do" into a plural?