New Year, New Strategy: What's Your Marketing Plan for 2019?
A new year comes with all sorts of very fun fresh starts: a handful of New Year’s resolutions, writing “2019” instead of “2018” on all of your documents, clean calendars…there’s a lot to enjoy. Business owners often add in another fresh start to the season with their company’s marketing plan and budget. With goals on all of the items we want to accomplish throughout the year, creating a marketing strategy is a great first step.
But we want you to take just one half-step back before you dive into your strategy and start passing out the cash to market your business. There’s one question we encourage all of our clients to ask themselves: are you excited about what you’re using to market business?
Here’s a quick list of some of the items you might already be using to increase awareness about your business and convert prospects to clients:
Partnerships and Affiliations
Community Positions (Local Boards, etc.)
As we start a new year, Verano will be among the thousands (millions?) of businesses that set their sights on new achievements and opportunities in 2019. And let me tell you…we’re excited!
If your current marketing materials or strategy do not elevate your excitement and make you feel antsy to share your materials with your business world, perhaps the new year is your chance to make some changes. After all, while you deserve to have a business you’re excited about, the truth is that when YOU are the business owner, change begins with you—and that’s an amazing chance to shift to materials, marketing plans, and business messages that match your energy level.
If you’re struggling to identify what about your current marketing materials isn’t working for you, give us a shout! Verano would be happy to help you set up time through a strategy session to help you get on a clearer path to your goals for 2019.