A to Z of Business Storytelling: Listen

Customers are your business – it’s as simple as that. Without them, you wouldn’t have a business. If you don’t listen to their needs, they’ll go elsewhere. But how can you get to know their stories about your business? By listening. I mean really listening: receiving feedback – the good, the bad, and the ugly – and taking action to improve your business in your customers’ eyes.

Get to Know Verano: We Believe in the Power of Words

We’re storytellers first and foremost here at Verano. And the most impactful stories leverage powerful language. From written to spoken word, statements have the potential to be influential testimony or just lackluster chatter. Words can incite an emotional response or dull an otherwise would-be-awesome experience. That’s why we think that all words must be immediately intriguing.

A to Z of Business Storytelling: Keywords

A “keyword” is simply defined as a specific phrase that drives traffic to a URL. SEO keywords range from a singular word to complex phrases and are used in website copy to attract relevant, organic search traffic. When used effectively, keywords act as a conduit for your target audience to find the most appropriate content on your website.

The Hard Questions: What Makes Your Business Better?

What makes your services better than someone else’s? What makes you more qualified than another person? This is one of the hard questions because it almost always inflicts an initial reaction of self-doubt. It’s hard to reflect and say aloud what makes you special, unique, or truly different from your competition. Sometimes people struggle because they don’t want to seem overly confident. Other times people don’t actually know what makes them stand apart from their competition.