All in Small Business

A to Z of Business Storytelling: Listen

Customers are your business – it’s as simple as that. Without them, you wouldn’t have a business. If you don’t listen to their needs, they’ll go elsewhere. But how can you get to know their stories about your business? By listening. I mean really listening: receiving feedback – the good, the bad, and the ugly – and taking action to improve your business in your customers’ eyes.

What’s Your Story?

At the end of the day, every business has a story—whether you started in a dilapidated garage or at your kitchen counter with your laptop. At the core of a business is always a person or a team of people who had an idea or a way of solving a problem, and they did something about it.

A to Z of Business Storytelling: Go with your Gut

Your gut instincts. Your inner voice. Call it whatever you want, but we all have that thing in our brains and our bodies that flares up when we sense danger or something doesn’t sit well with us. That little feeling is something that we can use to our advantage in marketing our businesses, and I encourage you to figure out how to dial into that feeling and understand what your gut is telling you.

New Year, New Strategy: What's Your Marketing Plan for 2019?

A new year comes with all sorts of very fun fresh starts: a handful of New Year’s resolutions, writing “2019” instead of “2018” on all of your documents, clean calendars…there’s a lot to enjoy. Business owners often add in another fresh start to the season with their company’s marketing plan and budget. But first…there’s one question we encourage all of our clients to ask themselves: are you excited about what you’re using to market business?

Tools Every Entrepreneur Will Love

As business owners, we wear so many hats in any given day. Prioritizing what we spend our time on can be daunting, and I've made a solid share of critical learning mistakes. One thing I have learned through those mistakes is the importance of streamlining everywhere you can in business. Some of that streamlining comes from finding and implementing tools, apps, resources, and platforms that help you do your job better.