Sinkology is on a mission to craft unique, high-quality kitchen, bath, and home décor products that inspire real people to find beauty in their homes and lives.

Sinkology is in the business of sinks. When the company was expanding and needed to revive its brand story, they turned to Verano for help. Together, we defined who the company was, what they stood for, and started to craft a vision for long-term growth.

We currently serve Sinkology as part of their trusted marketing team. We handle everything from product naming and descriptions to defining company values and philanthropic endeavors. As the first designated “Sinkologist,” we have found a great deal of pride in creating a consistent voice and tone across the products and collections. With more clarity in the descriptions and consistency across the brand, the company has confidently expanded its partnerships and product reach. You can find Sinkology sinks online and in Home Depots across the country.

Visit the Sinkology website >>>

Services provided:

• Brand story and creative narrative

• Brand strategy and long-term ideation

• Copywriting and editing

• Value proposition and impact statements

• Core brand messaging

• Communications strategy

• Website content

• Product names and descriptions

• Collection names and descriptions

• Blog content