Verano Marketing & Communications helps you create, share, and manage a seamless brand story to tell your customers who you are, what you do, and why your business matters.
I Build America - Ohio is a movement to generate pride and respect for the construction industry and to recruit young people into the industry as a rewarding and valuable career.
What started as a need for content for their new website developed into a multi-faceted brand strategy relationship. After working through another agency to nail down content and messaging, the I Build America - Ohio team turned to Verano to help lead the organization’s brand vision and strategy.
Our ongoing partnership focuses primarily on expanding brand awareness and encouraging our target audience to take action. We are tracking engagement and ROI via newsletters, social media metrics, and online visits to the website. Additionally, Verano is working to become the face of the organization by networking and delivering key messages about the movement directly to the target market.
Visit the I Build America - Ohio website >>>
Services provided:
Ongoing retainer marketing services
Brand strategy and long-term ideation
Copywriting and editing
Value proposition and impact statements
Core brand messaging
Communications strategy
Audience engagement plan
Website edits and updates
Social media content and management
Blog creation and distribution