Verano Marketing & Communications helps you create, share, and manage a seamless brand story to tell your customers who you are, what you do, and why your business matters.
All in Create
Communicating the right message is the foundation of business storytelling and is the driving force for business growth. But how do you know you’re sharing the right message? Just follow my 3 Cs when creating your brand message: Clarity, Connection, & Consistency.
Get a grip on your content marketing strategies with these Top 5 Traps to Avoid in Content Marketing for your business.
At the end of the day, every business has a story—whether you started in a dilapidated garage or at your kitchen counter with your laptop. At the core of a business is always a person or a team of people who had an idea or a way of solving a problem, and they did something about it.
A new year comes with all sorts of very fun fresh starts: a handful of New Year’s resolutions, writing “2019” instead of “2018” on all of your documents, clean calendars…there’s a lot to enjoy. Business owners often add in another fresh start to the season with their company’s marketing plan and budget. But first…there’s one question we encourage all of our clients to ask themselves: are you excited about what you’re using to market business?
As business owners, we wear so many hats in any given day. Prioritizing what we spend our time on can be daunting, and I've made a solid share of critical learning mistakes. One thing I have learned through those mistakes is the importance of streamlining everywhere you can in business. Some of that streamlining comes from finding and implementing tools, apps, resources, and platforms that help you do your job better.
Last year, Verano was supporting a client and we came across a very interesting fork in the road: how do we properly make the word "do" into a plural?
There is an old saying that content is king. And while that phrase itself might be a bit overdone, the essence is still true: the information that your business shares matters--and it matters a lot. Here are the top reasons why you should still about producing great content for your business.
A great business pitch does so many things, but one thing that we've learned from first-hand experience: a great business pitch allows you to be a great communicator. When you can clearly describe your business and how you're unique, you can focus on the conversation you're having instead of planning out how you're going to respond when someone asks you what you do.
In this episode, we're covering one of the fundamental aspects of building a great brand: Audience. Small business owners, take note! We're counting down the 5 Must-Ask Questions to help you define your target market, plus we're sharing our own experience identifying--and then changing--our own business audience.
You've decided to create your own business. Great! Now what? Here are 5 tips on how to market your small business without a huge marketing budget.
