Verano Marketing & Communications helps you create, share, and manage a seamless brand story to tell your customers who you are, what you do, and why your business matters.
All tagged Small Business
You’re ready to build your business pitch. Great! But before you begin, let’s debunk some long-standing misconceptions. These are the three we tend to see most often.
Giving into temptation is easy when there is nothing to hold you accountable on a day-to-day basis, so think of planning your posts as your meal planning. It’s purposeful and well balanced. Plan ahead so you’ll avoid drive thru quality content. It might seem time consuming to create at the upfront, but it will actually save you time in the end.
Networking can be an incredible way to market your business, but great networking takes practice and disciple.
At Verano, we practice systems and processes as often as we can. It helps create a consistent client experience, and it also ensures that we’re remaining true to what we know we are good at and where we bring value to our clients.
Within those processes and systems, there’s one thing that is guaranteed to come up if we work with you—your focus. The focus of your business: who you are, what you do, and why you do it, is going to be a starting point for any great marketing strategy or consulting session. And a critical aspect of your focus must involve your target market.
A new year comes with all sorts of very fun fresh starts: a handful of New Year’s resolutions, writing “2019” instead of “2018” on all of your documents, clean calendars…there’s a lot to enjoy. Business owners often add in another fresh start to the season with their company’s marketing plan and budget. But first…there’s one question we encourage all of our clients to ask themselves: are you excited about what you’re using to market business?
If I could give away any secret to success in running a small business, it's PLANNING. Seriously. Setting aside time to work on your own business and plan out your email campaigns, draft your social media posts, and schedule in networking events to your calendar can be a total game-changer for a business owner.
As business owners, we wear so many hats in any given day. Prioritizing what we spend our time on can be daunting, and I've made a solid share of critical learning mistakes. One thing I have learned through those mistakes is the importance of streamlining everywhere you can in business. Some of that streamlining comes from finding and implementing tools, apps, resources, and platforms that help you do your job better.
You've taken the time to develop a beautiful brand story. Now what? The answer is all about delivery. How, exactly, should you put your great brand messages into action to make sure they reach your audience?
A great business pitch does so many things, but one thing that we've learned from first-hand experience: a great business pitch allows you to be a great communicator. When you can clearly describe your business and how you're unique, you can focus on the conversation you're having instead of planning out how you're going to respond when someone asks you what you do.
In this episode, we're covering one of the fundamental aspects of building a great brand: Audience. Small business owners, take note! We're counting down the 5 Must-Ask Questions to help you define your target market, plus we're sharing our own experience identifying--and then changing--our own business audience.
