A “keyword” is simply defined as a specific phrase that drives traffic to a URL. SEO keywords range from a singular word to complex phrases and are used in website copy to attract relevant, organic search traffic. When used effectively, keywords act as a conduit for your target audience to find the most appropriate content on your website.
Verano Marketing & Communications helps you create, share, and manage a seamless brand story to tell your customers who you are, what you do, and why your business matters.