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One of our values here at Verano is the support and encouragement of women and minority owned businesses. In December 2017, Verano achieved Women-Owned certification from the Women’s Business Enterprise National Council and its regional partner, the Ohio River Valley Women’s Business Council.
If I could give away any secret to success in running a small business, it's PLANNING. Seriously. Setting aside time to work on your own business and plan out your email campaigns, draft your social media posts, and schedule in networking events to your calendar can be a total game-changer for a business owner.
You've taken the time to develop a beautiful brand story. Now what? The answer is all about delivery. How, exactly, should you put your great brand messages into action to make sure they reach your audience?
There is an old saying that content is king. And while that phrase itself might be a bit overdone, the essence is still true: the information that your business shares matters--and it matters a lot. Here are the top reasons why you should still about producing great content for your business.
Welcome to the A to Z of Business Storytelling! At Verano, we've learned a lot running our own business and helping our clients grow theirs. We've packaged it all up into 26 bite-size segments with everything you need from A to Z.
Where did the name "Verano" come from, anyway?