All tagged A to Z of Business Storytelling
A “keyword” is simply defined as a specific phrase that drives traffic to a URL. SEO keywords range from a singular word to complex phrases and are used in website copy to attract relevant, organic search traffic. When used effectively, keywords act as a conduit for your target audience to find the most appropriate content on your website.
Verano is built on the backbone of journalism. This means that when you work with us to find your "story" and brand your business, we're going to dig deep to really understand you. We are great writers, and our focus on clarity and content comes first.
In the area of creating content for your market, the thought of what to write about is something that Verano clients often trip over. What should I write about? What will my audience find interesting?
At the end of the day, every business has a story—whether you started in a dilapidated garage or at your kitchen counter with your laptop. At the core of a business is always a person or a team of people who had an idea or a way of solving a problem, and they did something about it.
Your gut instincts. Your inner voice. Call it whatever you want, but we all have that thing in our brains and our bodies that flares up when we sense danger or something doesn’t sit well with us. That little feeling is something that we can use to our advantage in marketing our businesses, and I encourage you to figure out how to dial into that feeling and understand what your gut is telling you.
At Verano, we practice systems and processes as often as we can. It helps create a consistent client experience, and it also ensures that we’re remaining true to what we know we are good at and where we bring value to our clients.
Within those processes and systems, there’s one thing that is guaranteed to come up if we work with you—your focus. The focus of your business: who you are, what you do, and why you do it, is going to be a starting point for any great marketing strategy or consulting session. And a critical aspect of your focus must involve your target market.
If I could give away any secret to success in running a small business, it's PLANNING. Seriously. Setting aside time to work on your own business and plan out your email campaigns, draft your social media posts, and schedule in networking events to your calendar can be a total game-changer for a business owner.
You've taken the time to develop a beautiful brand story. Now what? The answer is all about delivery. How, exactly, should you put your great brand messages into action to make sure they reach your audience?
There is an old saying that content is king. And while that phrase itself might be a bit overdone, the essence is still true: the information that your business shares matters--and it matters a lot. Here are the top reasons why you should still about producing great content for your business.
A great business pitch does so many things, but one thing that we've learned from first-hand experience: a great business pitch allows you to be a great communicator. When you can clearly describe your business and how you're unique, you can focus on the conversation you're having instead of planning out how you're going to respond when someone asks you what you do.