Verano Marketing & Communications helps you create, share, and manage a seamless brand story to tell your customers who you are, what you do, and why your business matters.
All tagged A to Z
A to Z of Business Storytelling: Pitch
You’re ready to build your business pitch. Great! But before you begin, let’s debunk some long-standing misconceptions. These are the three we tend to see most often.
A to Z of Business Storytelling: Network Like a Boss
Networking can be an incredible way to market your business, but great networking takes practice and disciple.
A to Z of Business Storytelling: Listen
Customers are your business – it’s as simple as that. Without them, you wouldn’t have a business. If you don’t listen to their needs, they’ll go elsewhere. But how can you get to know their stories about your business? By listening. I mean really listening: receiving feedback – the good, the bad, and the ugly – and taking action to improve your business in your customers’ eyes.
A to Z of Business Storytelling: Keywords
A “keyword” is simply defined as a specific phrase that drives traffic to a URL. SEO keywords range from a singular word to complex phrases and are used in website copy to attract relevant, organic search traffic. When used effectively, keywords act as a conduit for your target audience to find the most appropriate content on your website.
A to Z of Business Storytelling: Interests
In the area of creating content for your market, the thought of what to write about is something that Verano clients often trip over. What should I write about? What will my audience find interesting?