Get to Know Verano: We love creating seamless brand stories and watching them work wonders
Our Brand Manifesto has a lot of moving pieces, and even though we’ve broken down the meaning of each week by week, every message is threaded together intentionally. That cohesiveness is an important part of who we are and how we work through our creative process, which is why we couldn’t skip out on this week’s feature:
“We love creating seamless brand stories and watching them work wonders.”
Seriously, it’s magical. We’ve seen how the best brand stories have this innate ability to create a beautiful domino effect of ongoing marketing. That’s why we take the time at the upfront to craft the right brand story.
When you take the time to craft a memorable message, it organically repeats over and over again. And in today’s share-happy digital world, your brand story has the potential to be so powerful unlike ever before. Think about it: once you get just one person to connect with and know your story well, they share it with a friend, who shares it with a friend, who shares it with…
You get the idea.
But it’s more than just regurgitating a message. The thing is, your audience wants to be a part of your story. They want to give their perspective on your brand and post about how it impacts their lives.
Your brand story has the chance to do just that…but it also has the potential to spread slander like wildfire.
We’ve all been in the depths of the comments section. Yikes.
So how can you leverage this desire to connect and spark a positive domino effect? Tell your true story wholeheartedly and consistently.
Start by mapping out your story by detailing who you are, what you stand for, and why you’re in business. Not in separate columns – these things can’t be disjointed. They are (or at least should be) interrelated, so grab colorful markers and make those connections. Consider the relationship between what you stand for and your why for doing what you do, or how your brand identity influences your business purpose. Once you’ve looked within, think about the greater impact your brand story might have on your community, both local and global.
I promise, there’s a juicy story there.
With those things in mind, you can create an effective logo, aka your “front cover.” This is an important part of sharing out your brand story because, let’s be honest, most of us judge a book by the cover.
A great logo summarizes your story in one look. Sure, it must be attractive enough to draw attention to your business, but it must also represent your seamless story well – and do so consistently. Any shits will simply create confusion and foster distrust.
With a perfectly packaged story prepared, you’re ready to share your story in your way. Whether online or in-store, get your message out there and watch it take off! You’ll see the magic firsthand when your story sparks something within your customers so much so that they integrate your brand into their everyday lives.