A to Z of Business Storytelling: Go with your Gut
Your gut instincts. Your inner voice. Call it whatever you want, but we all have that thing in our brains and our bodies that flares up when we sense danger or something doesn’t sit well with us. That little feeling is something that we can use to our advantage in marketing our businesses, and I encourage you to figure out how to dial into that feeling and understand what your gut is telling you.
Marketing our businesses and products and organizations is not easy. It takes discipline and consistency and, usually, some investment of time and money. There will be a lot of offers that come our way with promises of tripling your income by purchasing a single advertising opportunity. Or doubling your social media base with no effort from you. And if they sound too good to be true—and your gut reaction is telling you this is not the right direction to go—I recommend you trust your gut!
Now, the caveat (there’s always a caveat!) to this is that you need to understand your own weaknesses. Business owners and entrepreneurs often have an added challenge of making decisions on our own with few checks and balances in place. We don’t always have a Board of Directors to run things past, and our friends and families don’t necessary know the nuances of our business decisions. So, if you know that (like me!) you are generally risk averse, keep that in mind! You will want to shy away from all change and risk, and it’s easy to say your gut reaction was a no. But, fear of the unknown or resistance to change or risk are all different than our gut reactions about whether or not an opportunity is worth pursuing. If you want to expand your services to a new industry or go after a larger market—tap into your gut reaction and build out your decision from there. If your gut says no way: why? Is it fear of change—or is it just that you need to learn more information before committing one way or another? If your initial reaction is always “yes! Let’s do it,” challenge yourself to slow down and explore what this new marketing or growth opportunity presents once you peel off that initial layer of excitement and novelty.
So, when you are looking at your business and planning out your marketing initiatives, trust your gut. Find what’s working in your business, check in with yourself about whether your decisions are moving you closer to the business and person you want to be, and move on from there.
Note: if you are feeling overwhelmed from making decisions on your own in your business, explore local think tanks and Masterminds—or consider joining one virtually. I have participated in Masterminds at various points in my career (before I really knew what they were!), and it’s game changing. In short, these types of groups are designed to gather people—typically entrepreneurs—who are at similar points in their careers and businesses to support one another and help work out issues that we are typically solving in our own little silos. If you need a place to start or a recommendation, connect with Verano! We can help you find some great people and organizations to get you started.