A to Z of Business Storytelling: Business Pitch
We know that Branding is a huge topic and critical for growing a small business, but there are so many elements of branding that we're focusing on business pitch for this installment of the A to Z of Business Storytelling.
A great business pitch does so many things, but one thing that we've learned from first-hand experience: a great business pitch allows you to be a great communicator. When you can clearly describe your business and how you're unique, you can focus on the conversation you're having instead of planning out how you're going to respond when someone asks you what you do.
Here are a few tips for quickly creating a great business pitch:
- Know your story: this includes the who, what, when, where, why, and how of your business. Your business story should certainly talk about what you do…but it should also say WHY you do it. How do you help people? How do you save them time? How do you provide value? When you know your business story, it becomes much easier, much clearer to share it.
- A great business pitch is easy to share. Keep your business pitch short and to the point. Your business story can really happen in one or two sentences, which is just a matter of seconds. And, on a more literally front, business pitches should be easy to say. Cut out words that trip you up or don't roll smoothly off the tongue.
- Know your audience. I’m all about streamlining when you can. BUT, in the world of sharing your business’s story, it’s incredibly helpful to know your audience. If you’re at a networking event and you’re meeting people from all different types of industries, the same pitch might not work. Customizing your pitch on the fly can be hard for some people. If this is you, pick your top three audiences that you want to reach out to. Let’s say you’re a personal trainer, and you want to target busy executives, seniors, and new moms. Each of those audiences might want the same goal—to look and feel better—but the value you provide to them is completely different.
- Be the expert. The one thing I will say again and again – a business pitch only works if you believe in what you’re saying. If you are excited about your business and you’re excited about how you can help someone, it’s going to be contagious. When you’re speaking with someone new about your business—remember that you’re the expert! Be confident in what you’re saying. If you’re in a situation where you’re delivering a business pitch, it’s likely you’re standing face-to-face with a lead or a prospect. Look them in the eye, smile, and tell them your business’s story.
Here's my personal business pitch.
HI – I’m Claire. I own Verano, a communications and marketing company that helps businesses define their story so their customers know who you are, what you do, and why your business matters. I’ve helped more than 20 businesses launch, and they’re all still operating today! I would love to talk to you about helping you get your business off the ground.