A to Z of Business Storytelling: Editorial Calendar
If I could give away any secret to success in running a small business, it's PLANNING. Seriously. Setting aside time to work on your own business and plan out your email campaigns, draft your social media posts, and schedule in networking events to your calendar can be a total game-changer for a business owner.
Let's face it: we all have a lot going on. One of the first things to fall off the plate (at least for me!) is my social media. For some reason, it feels virtually impossible to sit down and plan my content, even though I can easily pass 30 minutes or more scrolling through Facebook. Why?
I think the challenge comes from decision fatigue. If you're a business owner or a marketer, you're making a ton of decisions every day. Social media seems simple, but when you sit down to do it, there are loads of "micro-decisions" awaiting you. What platform do you want to post on? What should you write about? Should you write a blog article and link back to your own website or simply share an article from a topic expert? Which hashtags will work? What image should you use? Should you boost the post? Do you share it from your personal account once it's up? Can . you copy and paste right to Linked In from Facebook?
See?! Even going through that list exhausted me. BUT - when you have a plan and a calendar, it keeps you on track and on point. Creating an editorial calendar takes half of the decisions (if not more) off your plate, and, more importantly, it adds STRATEGY to your work. The more strategy, the more effective it will be.
Ready to get started planning your editorial calendar? Download this Excel template for an easy-to-follow example of my very own monthly editorial calendar template!