A to Z of Business Storytelling: Hero

When we write about our own businesses, it’s really tempting to sit down and write out what we know about best: our own products and services. After all, it’s our job to get the word out about this amazing solution we’ve created for our customers, right? If only it were that simple! The truth of the matter is that writing content that converts readers into paying clients isn’t, in fact, about our product or service at all. It’s about our buyer, and we want them to feel like the hero of the story.

What’s Your Story?

At the end of the day, every business has a story—whether you started in a dilapidated garage or at your kitchen counter with your laptop. At the core of a business is always a person or a team of people who had an idea or a way of solving a problem, and they did something about it.

A to Z of Business Storytelling: Go with your Gut

Your gut instincts. Your inner voice. Call it whatever you want, but we all have that thing in our brains and our bodies that flares up when we sense danger or something doesn’t sit well with us. That little feeling is something that we can use to our advantage in marketing our businesses, and I encourage you to figure out how to dial into that feeling and understand what your gut is telling you.

A to Z of Business Storytelling: Focus

At Verano, we practice systems and processes as often as we can. It helps create a consistent client experience, and it also ensures that we’re remaining true to what we know we are good at and where we bring value to our clients.

Within those processes and systems, there’s one thing that is guaranteed to come up if we work with you—your focus. The focus of your business: who you are, what you do, and why you do it, is going to be a starting point for any great marketing strategy or consulting session. And a critical aspect of your focus must involve your target market.

New Year, New Strategy: What's Your Marketing Plan for 2019?

A new year comes with all sorts of very fun fresh starts: a handful of New Year’s resolutions, writing “2019” instead of “2018” on all of your documents, clean calendars…there’s a lot to enjoy. Business owners often add in another fresh start to the season with their company’s marketing plan and budget. But first…there’s one question we encourage all of our clients to ask themselves: are you excited about what you’re using to market business?

Tools Every Entrepreneur Will Love

As business owners, we wear so many hats in any given day. Prioritizing what we spend our time on can be daunting, and I've made a solid share of critical learning mistakes. One thing I have learned through those mistakes is the importance of streamlining everywhere you can in business. Some of that streamlining comes from finding and implementing tools, apps, resources, and platforms that help you do your job better.